We ENGINEER the X and LinkedIn algorithm to put your launch on every operator's feed.

Your buyers pay to block ads. The only way into their feed is the creators they already follow. We brief them to make your launch trend.
Plan your launchEmail Us
1B+ impressions per month across our creator network

1B+

Monthly Views

25M+

Network Followers

200M+

Client Impressions
Launches we have run for billion-dollar
AI companies
and many others
Our clients are backed by
Case study · AI compliance · LinkedIn · October 2026

ZeroDrift on LinkedIn

ZeroDrift is the compliance firewall for AI. When it posted the launching of  Anchor 3.0 on LinkedIn on the 23rd of September, our network of real creators went to work inside the first hour. Three weeks on, the post has 3,095 reactions, 338 comments and 41 reposts, about 30 times what a ZeroDrift post usually gets, and it is still growing. ZeroDrift has run nine posts through Debuts since June 2026.
Read the full case study

3,095

Reactions

338

Comments

30x

A usual ZeroDrift post

41

Reposts
Case study · AI video · LinkedIn · October 2026

Tavus on LinkedIn

Tavus builds AI video models, including Griffin, the first model it says has passed a video Turing test. When Tavus posted the Griffin announcement on LinkedIn on October the 2nd, our creators moved inside the first hour. Within 24 hours the post had 1,170 reactions, 364 comments and 188 reposts: nearly one comment for every three reactions, and one repost for every six. Two weeks on it has 2,667 reactions, 584 comments and 344 reposts, and it is still climbing.
Read the full case study

2,667

Reactions

584

Comments

2.3x

Growth after the
first day

344

Reposts
Plan your launch
What We Do

The full launch stack.

Story, creators, film, distribution. Start with one drop. Scale to a network you own.
01 · Narrative

Narrative Design

The angle decides the launch.
We build the story your campaign runs on and pressure-test the first line on people who've never heard of you. If it doesn't land in one read, we rewrite it.
Campaign narratives
Launch angles + hooks
Creator-native positioning
02 · Launch

Launch Campaigns

One moment, every operator's feed.
A creator drop built around your biggest moment. Custom angles per creator, one algorithmic window, tracked at the creator level.
Product launches
Product launches
Product launches
03 · Retainer

Always-On Amplification

Stay in the conversation between launches.
A monthly cadence of briefed creator posts after your launch, with reactive posts when the timeline opens a lane. Most clients move here after their first drop, because mindshare compounds between launches.
Product launches
Product launches
Product launches
04 · Founder

Founder Amplification

Followers attach to a face before a logo.
We clip and distribute founder content across the network: podcast moments, takes, vision.Each clip is briefed to the creator carrying it and runs as evergreen content between launches. You keep the account and the voice. We handle the distribution.
Monthly cadence
Reactive trend posts
1-4 drops per month
05 · Owne

Creator Network Build

The angle decides the launch.
We stand up a creator bench that belongs to your company, usually after a launch, so each drop lands on an audience the last one warmed.
Product launches
Product launches
Product launches
06 · Production

Launch Films

The video that anchors the drop.
Concept, script, edit, motion, delivered through production partners we've vetted and trialled on real launches. The hero asset the whole launch orbits, built to stop the scroll before a single creator posts it.
Clip distribution
Founder-led content
Evergreen posts
07 · Reach

Multi-Platform Distribution

X first. Then LinkedIn, Instagram, TikTok.
The same amplification, run across the platforms where the rest of your buyers spend their time.
Sourced + vetted creators
Briefing systems
Distribution you keep
See all services
The Playbook

Virality is a system, not a campaign.

Every drop runs through the same six stages. You see who's posting, when, and why before anything goes live.
01 · Map
Pull the creators.
We surface the creators in our network whose audience overlaps with your ICP. You get a shortlist before anything goes live, so you see the type of founders, engineers and creators carrying the launch.
02 · Brief
Build the angles.
Each creator gets a custom brief. Different hooks, framing, and formats. No copy-paste.
Creators write their own copy from our brief, and every paid post carries X's paid partnership label.
03 · Drop
Run the window.
Creators post inside the same 4-hour window, some across 8-12. Quote chains, retweets, and comments fire in sequence to spike engagement velocity.
04 · Manage
Work the surface.
Live management across creators and GTM. New angles pushed mid-cycle when the algorithm signals open lanes.
05 · Extend
Carry the tail.
Day two, the launch becomes a content flywheel that keeps producing. Clips, reposts, and follow-up angles keep it moving.
06 · Report
Send the receipts.
Post-launch report within 48-72 hours. Impressions, engagements, top creators, conversion attribution where we can pull it.
Read the full playbookThe funding announcement playbook
The Arc

Where a launch goes after launch day.

Story, creators, film, distribution. Start with one drop. Scale to a network you own.
Launch week
01 · Narrative
One launch drop.
A product release, a funding round, coming out of stealth, or a feature big enough to carry its own moment.
A one-off scope with no long-term lock-in. You see how we operate and which creators fit your ICP. Most clients start here.
Read More
Months 1-3
02 · The system
Build the viral GTM system.
A bench sourced, vetted and briefed for your category. The founder channel warms up, the cadence becomes something you can run against, and one launch turns into a repeatable motion.
Read More
Months 3-6
03 · Compounding
Keep building mindshare.
Each drop lands on an audience the last one warmed, so the baseline climbs instead of resetting. The bench knows your product well enough to write about it without a briefing call.
Read More
Our Thesis

Your buyers are unreachable through ads.

The AI buyer lives on X and pays for Premium specifically to block promoted posts. The only way into their feed is organic.

How we change the math.

Founders, operators, engineers, VCs. The people who decide whether your product gets bought cannot be reached through promoted posts, because a large share of them pay for an ad-free feed.

The data backs it. Buffer analysed 18.8M posts across 71,000 accounts: the median non-Premium post earned zero engagement, while Premium accounts pull roughly 10x the reach.

Your buyers live behind that paywall. It blocks your ads and it cannot block the accounts they follow.

The only way into their feed is through accounts they already follow. Quote posts, original takes and use-case content from founders, operators and creators, all in the same window. The algorithm reads the engagement velocity, the reply chains and the sourcing signals, and pushes wider.

The first 8 hours seed the climb, then it compounds. Across every AI launch on X we track, the median post does 720K views and the top quarter starts at 2M. Ours run higher: TypeSafe AI did 40M from 1,500 followers, Tavus 21.1M from 11,500, and client launches total 200M+ views.
Views over time · top launch

Compounds over 24-30 hours

5M4M 3M2M 1M0 0H8H 16H24H 32H40H 48H
Read the thesis
FAQ

Frequently asked questions.

What results should we realistically expect?
We guarantee nothing, and we publish what every launch did. Across every AI launch on X we track, the median post does 720K views and the top quarter starts at 2M.

Client launches sit at the top of that range. TypeSafe AI did 40M views from a 1,500-follower account, Tavus 21.1M from 11,500, and client launches total 200M+ views.

Beyond views, a launch produces inbound: two weeks after Codos launched, the founder reported many VCs and many, many customers. Each case study shows the follower growth and the inbound behind the number.
How fast can a launch go live?

Kickoff within 24 hours of signing. Most launches go live three to five days later, and a larger brief can take ten or more.

When a date is fixed we can turn a launch around in 48 hours. Initial impressions land within the first few hours of the drop, and performance reports inside 48-72 hours.
What kind of companies do you work with?
AI companies, technology companies, and consumer brands with a tech-forward audience. If your buyers are on X in the AI and tech conversation, we're a fit.
What separates Debuts from traditional influencer agencies?
We're creators ourselves. We've been building audiences in this space since 2023. Creators write their own copy from our brief, and every paid post carries X's paid partnership label.

How we compare with the other X marketing agencies for tech launches. What a product launch agency does, and when to hire one.
Do creators disclose that a post is paid?
Yes, every time. Every compensated post carries X's paid partnership label. It is an FTC requirement and X's own rule, it is written into every creator brief, and a creator who will not tag does not run in our launches.

There are no exceptions. Why the policy is fixed.
What makes a product launch go viral on X?
Many distinct audiences receiving it inside a short window, each from an account they already trust, each with an angle written for that specific audience. Distinct audiences matter more than large ones, because ranking systems predict engagement per impression and repeated exposure to the same people performs worse each time. More on viral product launches.
What is creator amplification?
Reaching an audience through the individual accounts that audience already follows, rather than through advertising or a company's own channels. It exists because buyers of technical products are the population most likely to block ads, and a brand account speaking about its own product is discounted automatically. More on creator amplification.
Why is it harder to make an AI launch go viral now?
The category produces so many announcements that the announcement itself carries no information. Readers have templates for the three standard AI launches, better model, more autonomy, and funding raised, and skip all three at a glance.

A launch now has to earn attention on something other than existing. More on viral AI launches.
All Questions

Ready to own the feed?

We take a select number of launches each quarter so every one gets the amplification it needs. We'll map the launch window, shortlist the creators who fit your ICP, and show you the reach math.
Prefer email? Reach us at hello@debuts.io
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